BENFORD FINANCIAL SOLUTIONS
Branding / Strategy / Web Design
Just because you crunch numbers doesn’t mean you have to look analytical. The purpose of this brand and web design project was to reach black-owned businesses who need accounting help and want to build a legacy for their family and community. One of the objectives was to get to know the client's customer and cultivate a relationship through conversation about finance. The goal was to build a brand that's both relaxing and relatable, taking the stuffiness out of the finance talk and create a safe place of comfort that relaxes its visitors from the very point of introduction.
Check out the BFS full case study and the winning results.
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