Brand Design & Visual Identity
This project is a rebrand for a client who owns a company that offers executive-level virtual assistants to women entrepreneurs. Although the previous brand was visually appealing, it did not exude the high-end style and feeling the client was looking for that would attract their desired executive-level female clients.
The mission of this project was to create an elevated brand that was both warm and assertive visually. Using a combination of blues and sultry red incorporated with earth tones, helped us to build an alluring visual identity that their target audience would be attracted to most. In addition, we created a typography-based logo design that breathes femininity by using serif fonts which give flair and class to the overall brand. The client loves it and so do we!
