E.L.I.
BRANDING & WEBSITE DESIGN
My amazing repeat client and her new business partner created a DEI training company that specializes in certifying leaders in corporate spaces in Proactive Leadership. The objective of the project was to merge both of their current company brands into an overall cohesive brand using a combination of their logos and brand colors.
The brand and website had to represent both parties but also be able to stand as a brand on its own. We added a few vibrant colors outside of their palettes to ensure that this new company would stand out as an independent brand and have a strong visual presence in the DEI industry. This new joint venture caters to a corporate demographic as their current companies do. However, the fun pop of colors, logo, and other visual brand elements made it energetic while exuding unity and inclusion.
DELIVERABLES: Visual Brand Identity, Logo Design, One Page Website, UI/UX, Collateral Design, Brand Strategy, Brand Guidelines, SEO & Copywriting, Photo Editing, Social Media Design.
